Pulitzer Center - CUGH Communications Workshop: How to Engage with Journalists and the Media to Communicate Your Projects and Programs to the Public

Monday, October 2, 2017 - 1:00pm to 9:00pm

Working With Journalists
Excited about your research results, but do not know how to share them with a non-academic audience? Tired of public health headlines that over-promise and under-explain? Wondering why some issues receive media coverage and others do not? Join the Consortium of Universities for Global Health and the Pulitzer Center for a workshop on how to pitch a story and translate information to a lay audience. At this one-day event, health journalists will discuss their reporting processes and the role of experts in their investigations. Attendees will participate in activities that explore journalism's place in the global health landscape, skills for sharing information with non-academics, and how to create story pitches.

Workshop Objectives

  • Evaluate methods for communicating research to non-academic audiences
  • Understand how and why journalists report on global health
  • Explore how journalists report on global issues for diverse audiences across a variety of media platforms
  • Discuss ways that journalists and academics can effectively collaborate to communicate research
  • Investigate ways for presenting complex scientific material to a lay audience

  • Speakers:
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    Roger Thurow: Print. Roger Thurow was a reporter for The Wall Street Journal for 30 years, 20 of them as a foreign correspondent based in Europe and Africa. In 2003, he and Journal colleague Scott Kilman wrote a series of stories on famine in Africa that was a finalist for the Pulitzer Prize in International Reporting. Their reporting on humanitarian and development issues was also honored by the United Nations. Thurow joined The Chicago Council on Global Affairs as a senior fellow for global agriculture and food policy in January 2010; he is the columnist of the Council's Global Food for Thought blog. In 2012, he also became a Fellow at the ONE Campaign. Thurow will present on how to write for a non-academic audience.

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    Rebecca Hersher: Pulitzer Center Grantee, Radio. Rebecca Hersher writes about health and conflict. She has reported from West Africa, Greenland, Afghanistan and across the U.S. for National Public Radio and as a freelance journalist. Hersher will present on her recent reporting about the sewage system in Haiti and how to use sound to tell your story.

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    Karen Kasmauski: Photography. Karen Kasmauski is a Pulitzer Prize nominated filmmaker, photographer, project manager, and educator. Karen and her husband, Bill Douthitt, started Little Black Dog Productions to advise companies and NGO’s on producing visual communication strategies and effective storytelling on global health and global change issues. She has travelled the world covering health related topics including nursing, radiation exposure, infectious diseases, genomics, and ageing. Her work has appeared in numerous outlets including National Geographic and BBC and has been exhibited at the United States Congress, the CDC, the National Academy of Sciences, Emory University and the National Geographic Society. Kasmauski will present on using visuals to communicate your message.

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    Brian Simpson: Campus Consortium Partner, Editor. Brian Simpson is editor-in-chief of the news website and weekday newsletter Global Health NOW. He is also editor of Hopkins Bloomberg Public Health magazine, which has twice been nominated for an Utne Independent Press Award and has won a Robert F. Kennedy College Journalism Award, a Society of Professional Journalists’ Mark of Excellence Award, and numerous awards from the Council for Advancement and Support of Education (CASE). Simpson will present on ways to partner with and pitch to editors like him.

    Time Section Section Lead
    09:00 – 09:30 Introductions & Warm-Up Activities Rebecca Kaplan, PhD
    Mellon/ACLS Public Fellow
    Pulitzer Center |
    Keith Martin, MD
    Executive Director
    09:30 – 10:40 Understanding the Use of Sound/Audio to Communicate Global Health Issues, Research and Projects to a Non-Academic Audience Rebecca Hersher
    National Public Radio
    10:40 – 10:50 Break
    10:50 – 12:00 Exploration of How Images Illustrate and Communicate Global Health Stories Karen Kasmauski
    Pulitzer-nominated Filmmaker
    & Co-Founder, Little Black Dog Productions
    12:00 – 1:00 Lunch Break
    1:00 – 2:10 Learning the Difference between Academic and Non-Academic Writing & How to Write for a Lay Audience Roger Thurow
    Pulitzer-nominated Reporter
    Chicago Council on Global Affairs
    2:10 – 2:50 Activity: Gallery Walk
    Attendees will examine photos and headlines and in small groups consider: What drew you to the story? What was the global health issue? How did the journalist tell the story?
    Rebecca Kaplan, PhD
    Mellon/ACLS Public Fellow
    Pulitzer Center
    2:50 – 3:00 Break
    3:00 – 4:00 Understanding How to Design a Compelling Non-Academic Pitch about a Global Health Issue, Research or Program Brian Simpson, MPH
    Editor-in-Chief, Global Health Now (online)
    Editor, Hopkins Bloomberg Public Health (print)
    4:00 – 4:35 Activity: Make Your Pitch
    Small groups gather to design a pitch using the skills/tools collected throughout the day, and then select the strongest pitch.
    Rebecca Kaplan, PhD
    Mellon/ACLS Public Fellow
    Pulitzer Center
    4:35 – 4:50 Revisit Warm-Up Activity, Closing Thoughts Rebecca Kaplan, PhD
    Mellon/ACLS Public Fellow
    Pulitzer Center
    4:50 – 5:00 Surveys

    Registration price: $170

    Human Rights Campaign Building
    1640 Rhode Island Ave. NW
    Washington, DC 20036

    Click here to access the registration form.

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